The target group about which you'd like to make inferences
The individual unit on which you make observations
case/observational unit - the individual unit on which you make observations (a row in a data frame) [In arbuthnot
data set, a case is a single year]
population - the target group of observational units about which you'd like to make inferences [size of the population: \(N\)]
sample - a subset of the population on which you have data [size of the sample: \(n\)]
anecdote - very small sample of data collected haphazardly [usually \(n = 1\)]
census - sample = population [complex, expensive, and sometimes impossible to achieve]
You're a senior Psychology major conducting a study that examines procrastination among Reed students. How should you select a sample?
Post a link to your survey on your Facebook page
Get a list of Reed student emails from the Registrar, take a simple random sample (SRS), and email that sample
Literary Digest polled 10 million Americans, 2.4 million responded.
N = 128 million, n = 2.4 million
Prediction: 43% for FDR
Result: 62% for FDR
Literary Digest surveyed
These groups have a much higher income on average than the typical american. In 1936 the Great Depression is still in full swing, so the typical (poorer) american was more supportive of FDR.
Their sampling method was biased (not representative).